DXP Adventures
To help introduce Domino’s new delivery vehicle a choose your own adventure style game was created. Utilizing the tagging mechanism within Instagram multiple accounts were used to lead fans through a series of puzzles that showcased all the special features of the new car. Once completed, and the code was collected, fans were rewarded a coupon for their next pizza order.
DXP VR
Additionally a 360º video was created allowing fans to get behind the wheel of the DXP and experience a virtual pizza delivery through a fantasy world comprised of easter eggs form the DXP website.
creative direction, concept