Each Monday Night during the 2014 NFL season the Superstition Machine took superstitions and made them real. As viewers watched LIVE on espn.com/nfl they were able to control who would receive the luck by clicking and voting for their favorite team. Each week the actors would change their team allegiance and put the superstitions to the test. Ranging from, lucky charms, to fountains, clothes, and even popcorn. It was only weird if it didn’t work.
creative direction, concept, writing, production, project management