Bayardstown was a members-only outdoor social club in the the Strip District of Pittsburgh created by Deeplocal that offered a backyard space for those who lacked the space living in the city to gather, eat, and drink. Everything was on a BYO basis, booze, meat, fun etc. There were food trucks, movies, vintage clothing sales, live music, and even backyard olympics. In creating this experience I helped to develop the initial concept, assisted with the social media, and helped with event production.
concept, art direction, social, production